It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.

Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.

Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.

Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook and start *engaging with your consumers.

Twitter is known as the ‘‘in the moment’’ platform and boasts a respectful 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people.

Instagram is a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words.

In a world where anyone can create an online account, it can be difficult to know for whether the social media accounts we interact with as consumers and businesses today are authentic.

THE BLUE FACEBOOK CHECKMARK

You’ve likely seen the Blue Facebook checkmark, indicating that a Facebook page has been verified.

Blue Checkmark symbol means Facebook has the Page.

TWITTER’S VERIFICATION CHECKMARK

Twitter’s verification checkmark looks a lot like the one for Facebook. It’s more badge-like, but about the same size, and is also located to the right of the name on the account.

Eligibility for a Twitter verification badge is also similar to that of Facebook’s policies. In late 2017, Twitter paused its verification program due to some controversy surrounded what the badges meant, who was eligible for one, etc.

YEAH…WHAT ABOUT THE REST OF US?

Not everyone is lucky enough to have a highly recognizable name or brand, but that doesn’t mean our social media accounts aren’t legit, right? How can small business owners, solo entrepreneurs, and smaller non-profit organizations prove the authenticity of their social media accounts?

For now, the rest of us will have to continue to do some extra homework to verify that businesses and other organizations we’re interacting with are the real deal. However, there are a few alternatives to the verification symbols above. For those of us who aren’t “famous” or associated with a popular brand, here are a few ways to show potential fans and followers that you’re for real:

INSTAGRAM

According to Instagram, “right now, only some public figures, celebrities, and brands have verified badges.” Instead, Instagram advises linking your profile to your official website, or to your verified account on Facebook.

Social Media Verification

A blue tick on your profile means credibility. We live in an age where credibility is money and a stamp of authority.

Conditions for Verification Badge on Social Media Platforms:

1. Twitter, Facebook, Instagram:

• Wikipedia Page or Media Coverage in Online News Portals e.g. Indian Express, Outlook India, First Post, Hindustan Times, Times of India, etc.
• If you don’t have either of the above-mentioned requirements, we provide you with PR as well.
• Engagement rate and followers should be good enough.
• You should be a Celebrity, Journalist, Popular Brand or Business, Government Official, Media, Entertainment or Sports Company.

2. YouTube:                                                                    

For verification badge on YouTube, you need a minimum of 100K subscribers.

What does the blue check mean on social media?

The blue check is simply a mark or badge – to show that the said account is verified. In other words, the social media platform (Facebook, Twitter or Instagram) has confirmed that the profile or page in question is the official account for the person, brand or company that it represents.

Why does my profile/business need social media verification?

To prove that the profile – whether personal or for a business is legitimate and authentic. To deter followers to unknowingly follow copycat accounts. To also be proof that the profile has been screened by the respective platform and is marked as genuine.

 Whether an individual or business, this verification is extremely important to ensure that fans or customers follow the right accounts. It is also a step to make sure that fake accounts cannot manipulate the audience by pretending to be the real deal.

Why should you choose Social King to verify my brand socially?

Social King has in-depth knowledge of how social media verification services work. This can be to acquire a Twitter, Instagram or Facebook blue Verification Badge, or all three if need be.

The company is very aware of the stringent guidelines required to successfully verify a page and makes sure to do it right in one go.

Simply, fill the form below and Social King Team will get in touch with you.

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https://www.socialking.in/social-media-verification.html

Thanks For Reading,

Love,

Khushboo